Foundation in PR
CIPR Foundation in Public Relations
About this course
Studying for the CIPR Foundation Award will help you to understand what public relations is, what it can achieve and equip you with some essential PR skills. Come away with a deeper understanding of the role of PR and how it relates to other communication disciplines.
Course detail
Study Support Package
Easy tutor contact
Live online workshop
Individual feedback on your assignment idea
Online library with all the books you need
Study Hub: our online learning centre
Your investment
PR Academy tuition: £500 (+VAT)
CIPR registration and assessment fee: £167 (no VAT)
Total with VAT: £767
Easy instalment option
If you are paying for the course yourself, we offer easy instalments. Initial payment of £267 then two further monthly instalments of £250.
Who’s this course for?
Everyone. The course is right for you if you want a career in public relations or are already working in the industry but are looking for a first qualification.
Start your learning journey. The CIPR Foundation in PR prepares you for the post-graduate CIPR Professional PR Certificate.
Add a new skill. You may be running your own business, or be doing PR as part of another role, if so this qualification gives you the skills you need and introduces you to some of the theory.
Learning outcomes
Gain a detailed introduction to public relations: principles and practice of effective media relations, writing for the media, understanding news and use of visual imagery.
Examine the role of the professional PR practitioner, focus on ethical issues, the CIPR code of practice, and continuous professional development.
Practical application: the assessment is a portfolio of work and a discussion paper explaining your approach. If you like, you can use your own organisation as the subject.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Key dates
- Reasons to study
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This course has definitely made me a better PR professional as I now feel more confident when planning and executing plans/campaigns.
Your questions answered
It's great news that your employer is investing in your development. The first thing to do is get a purchase order - you will need it when you enrol. This is really important as without it we aren't able to raise an invoice. Alternatively, you can pay using a company credit or debit card at checkout - that's probably the easiest way.
The second thing is to allow plenty of time! We need payment before the course starts and we know that sometimes company's payment processes can take a while. So act now to get it all sorted in time.
If you need any help or advice, just give us a call.
At PR Academy we have been teaching online since we started in 2007. We have a specially designed online learning centre - we don't just put you on Teams!
Our teaching is delivered through a mix of on-demand content, guided reading, live workshop sessions (usually recorded for later playback) plus tutor support. We have an online library that we have curated specially for our courses.
Some courses offer individual tutorials that can be booked and the opportunity to submit an assignment proposal for individual feedback.
For CIPR courses, your course fee is a combination of the PR Academy tuition fee and the CIPR awarding body and registration fee. PR Academy provides all your tuition plus an online learning centre with books and resources and marks your work. You don’t really need to buy any books as most resources are online, but you can of course purchase books if you like and we can help you to decide what to buy.
We offer plenty of support. Some courses offer individual tutorials that can be booked. The course leader is easily contactable and there is always someone in the office who can help with day to day queries.
